In talking with Anita Mae about what to post, I decided to talk a little about promotion—before and after publication. It’s a topic I love, and Debby Giusti, Janet Dean and I have done a workshop on it at RWA National. Actually, our topic was what to do to be ready for The Call, but a lot of what you can do to prepare has to do with promotion in one way or another.
One of the first things you need to do before that dreamed-about call from an editor, is to reserve your domain name and set up a basic website. I reserved mine several years before selling, and I also had a very basic one-page website where I had a short bio and a list of contest placings. I didn’t spend much money at all. And I did it all myself. Then once I sold, I was ready to make everything more professional and to expand the site to several pages.
Another thing to consider: To blog or not to blog? Blogging isn’t for everyone. But a group blog, like the Prairie Chicks, is a great way to get started! It splits the labor and is a lot of fun. And I’ve also found that my blog is easier to update than my website. I can announce a short-term contest or post my blog tour schedule. The main thing you want to consider is your readership. Do you want to gear your blog to readers or to writers or to both? You need to have a focus or you won’t keep readers returning. Oh, and you need to post regularly (yes, I’m preaching to myself here!). :)
Another thing to consider: To blog or not to blog? Blogging isn’t for everyone. But a group blog, like the Prairie Chicks, is a great way to get started! It splits the labor and is a lot of fun. And I’ve also found that my blog is easier to update than my website. I can announce a short-term contest or post my blog tour schedule. The main thing you want to consider is your readership. Do you want to gear your blog to readers or to writers or to both? You need to have a focus or you won’t keep readers returning. Oh, and you need to post regularly (yes, I’m preaching to myself here!). :)
Before publication, you have very limited funds for self-promotion. But one of the best things you can do for your career is to save enough money to attend a conference. Of course, local conference are less expensive and don’t require major travel. And they can be wonderful! But if you can manage it, a trip to a major conference is a smart investment.
Two of the best are the Romance Writers of America (RWA) National Conference and the American Christian Fiction Writers (ACFW) Annual Conference. I attended both of these before selling, and they were worth every penny. In my opinion, RWA is the very best place for attending workshops. I can’t tell you how much I’ve learned through the years in classes taught by the best in the industry (in all genres). And also, in my opinion, if you’re writing Christian fiction, ACFW is the very best place to network—to meet editors and agents and published authors. The publishing professionals seem to be more available at ACFW by hosting tables at meals and taking more appointments.
So, now you’ve done all your prep ahead of time, and you’ve gotten The Call!! (I got mine on the answering machine, by the way. An editor asked me to give her a call, and I knew it had to be good news!) Then I thought I would share of few of the ideas for post-sale promotion that have worked well for me.
First, I had postcards printed at Vistaprint.com. I didn’t have a book cover yet, so I made up cards with a stock photo on the front and my photo on the back. And I gave information on my book and my website/blog address. I handed those out everywhere I had the chance. And once I had a cover for my book, I made new postcards. You can also do bookmarks, but I chose the postcards in the beginning because they were so much more economical to do. I’m just now looking into getting bookmarks made, and printrunner.com seems to be a good place to do that.
And just a quick rundown of other helpful things… Take part in book signings whenever you can, especially group book signings. Take opportunities to speak to groups (local groups are a great place to start), apply to teach workshops, offer to do programs for writing group meetings. Start a mailing list as soon as you can so you can send out promotional material when you have news. Contests/giveaways seem to be a good way to grow your mailing list and your blog/website readership. Once your book comes out, give away copies in contests or a blog tour to help get a buzz started about it (nothing’s better than word-of-mouth promotion!).
Let me also add that some writers get the heebie jeebies just talking about promotion. But I think it is necessary. And even if you shudder at the thought of speaking in front of people, you can find something to feel comfortable with. Anything you can do to help spread the word about your books will help your publisher sell them!
Now, feel free to ask questions or make suggestions! I’ll be giving away a copy of my new release, His Forever Love, today in a drawing from those who leave a comment and contact information.
Two of the best are the Romance Writers of America (RWA) National Conference and the American Christian Fiction Writers (ACFW) Annual Conference. I attended both of these before selling, and they were worth every penny. In my opinion, RWA is the very best place for attending workshops. I can’t tell you how much I’ve learned through the years in classes taught by the best in the industry (in all genres). And also, in my opinion, if you’re writing Christian fiction, ACFW is the very best place to network—to meet editors and agents and published authors. The publishing professionals seem to be more available at ACFW by hosting tables at meals and taking more appointments.
So, now you’ve done all your prep ahead of time, and you’ve gotten The Call!! (I got mine on the answering machine, by the way. An editor asked me to give her a call, and I knew it had to be good news!) Then I thought I would share of few of the ideas for post-sale promotion that have worked well for me.
First, I had postcards printed at Vistaprint.com. I didn’t have a book cover yet, so I made up cards with a stock photo on the front and my photo on the back. And I gave information on my book and my website/blog address. I handed those out everywhere I had the chance. And once I had a cover for my book, I made new postcards. You can also do bookmarks, but I chose the postcards in the beginning because they were so much more economical to do. I’m just now looking into getting bookmarks made, and printrunner.com seems to be a good place to do that.
And just a quick rundown of other helpful things… Take part in book signings whenever you can, especially group book signings. Take opportunities to speak to groups (local groups are a great place to start), apply to teach workshops, offer to do programs for writing group meetings. Start a mailing list as soon as you can so you can send out promotional material when you have news. Contests/giveaways seem to be a good way to grow your mailing list and your blog/website readership. Once your book comes out, give away copies in contests or a blog tour to help get a buzz started about it (nothing’s better than word-of-mouth promotion!).
Now, feel free to ask questions or make suggestions! I’ll be giving away a copy of my new release, His Forever Love, today in a drawing from those who leave a comment and contact information.
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As well as being an author, Missy Tippens is a pastor's wife, mother of three and owner of a home business. Add her church activities like playing hand bells and singing in the choir and you're talking about one busy lady. Missy's first Love Inspired book Her UnLikely Family was released in Feb 08. His Forever Love is her current June 2009 release and her 3rd book A Forever Christmas is scheduled for November 2009. You can reach Missy at her website at http://missytippens.com/ and her blog at http://www.lifewithmissy.blogspot.com/
As well as being an author, Missy Tippens is a pastor's wife, mother of three and owner of a home business. Add her church activities like playing hand bells and singing in the choir and you're talking about one busy lady. Missy's first Love Inspired book Her UnLikely Family was released in Feb 08. His Forever Love is her current June 2009 release and her 3rd book A Forever Christmas is scheduled for November 2009. You can reach Missy at her website at http://missytippens.com/ and her blog at http://www.lifewithmissy.blogspot.com/















