Wednesday, September 1, 2010
What's Your Brand?
While I’m no longer a girly girl, just a regular gal, I still like to talk. Don’t you just love the Internet? Constant conversation. Facebook, Twitter, blogs, email and a myriad of other choices I not acquainted with yet. It’s that easy to reach out and touch someone. Human contact is still necessary to my sanity, but online social media opportunities allow me to make friends and maintain relationships with people too far away to visit in person.
Professionally speaking it offers up the opportunity to network with other writers, follow industry news, and get my name out there. Which naturally leads to branding. The concept is generating a lot of talk, even though the subject is nothing new. How important is brand and our expectations? Anyone remember the failed New Coke experiment from 1985 which lasted a whole 79 days?
People love to know what to expect, especially when they’ve paid for something. On Monday, Jana talked about the importance of writing the right blurb for your book. Readers want to know what kind of story they’re getting. On Tuesday, Hayley talked about the romance genre and the unfairness of stereotyping a whole genre. A large portion of romance readers have certain expectations and they can be summed up in three little words, Happy-Ever-After. A type of brand?
In the romance genre you have many subgenres. While all roads lead to Happily-Ever-After, the journey to forever takes many diverse and varied paths. Inspirational, historical, paranormal, suspense, erotic, and the list goes on. Nothing new there either. Different heat levels, sweet to spicy and everything in between the two.
Taken from the RWA site: R.R. Bowker’s Books In Print shows 7,311 new romance titles were published in the United States in 2008 (out of a total 275,232 new titles). Besides the obvious question of how to get published in the first place, the second next question becomes how to stand out and be noticed in a talented crowd.
Some say that process needs to begin before your book is actually published or even agented. And we circle around to branding again. As an unpublished writer, I prefer to think of it as a decided ‘presence’. My brand? Let’s just say it’s in the nurturing stages.
Here’s what I am doing. Besides blogging along side some of the loveliest ladies out there here at Prairie Chicks Write Romance, I’ve decided to start my own blog, which I’m very excited about. Starting today you can find me Monday, Wednesday, and Friday at http://www.karyngood.blogspot.com/. On twitter I’m known as karyngood, beware I’m still figuring out the Twitterverse, but it’s fun. And Facebook as Karyn Good.
Question Number Three: Where can I find You?